Our Story

The Problem We Set Out to Solve

We’re building a platform that turns generosity into growth—replacing ad waste with real-world connection.

Every year, billions are spent on digital advertising that never leads to meaningful results. Small businesses can’t outbid the giants, and enterprise teams keep paying upfront for clicks and impressions that don’t convert. The system is broken—and we saw an opportunity to flip it.

At Reserv, we created markit: a performance-based customer engagement platform that helps brands connect with people—not profiles. Instead of guessing who might care, we let businesses reward real consumers for being themselves and only pay when it works.

Whether it’s a free coffee redeemed at a local Starbucks or a product offer that hits just right, markit helps brands “mark” moments that matter. We believe generosity outperforms guesswork. Connection beats impressions. And engagement should always come with purpose.

So we built markit, a performance-based customer engagement platform that helps brands “mark” moments that matter. Whether it’s a coffee redeemed at a corner Starbucks or a product offer sent with purpose, Reserv is about creating genuine connections at scale.

Innovation-Driven Technology

Launch geo-targeted, personalized campaigns at 275+ major retailers—bridging digital and real-world engagement like never before.

Built for Personal Relevance

Every interaction is personalized based on identity, lifestyle, and brand affinity—no spam, no fluff, just offers that resonate.

Performance, Not Promises

Only pay when a campaign converts. No wasted spend. No guesswork. Just growth that feels human.

The People Behind markit

A team of builders, operators, and advisors united by a shared belief: marketing should feel like a connection, not a transaction.

At markit, we’re blending innovation, empathy, and execution to build something that redefines how businesses connect with people. Our team brings together deep experience across product, finance, talent, and growth—guided by the mission to make marketing more human, measurable, and meaningful.

John LaPolla

CEO & Founder

Patrick Mokros

Co-Founder & Advisor

Sarah Fay

Advisor

Cole Platt

Advisor

The Markit Mindset

Ideas, insights, and inspiration at the intersection of generosity and growth.

Want to Build the Future of Marketing?



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