Our Story
The System Was Built for Impressions.
We Built for Outcomes.
Billions are spent every year on impressions, clicks, and “engagement” metrics that don’t translate into measurable business growth. Brands pay upfront. Agencies report activity. But stores, franchises, and operators are left asking:
“Did it actually drive results?”
The model rewards attention, not outcomes.
We built Markit to flip that.
A Performance-Based Engagement Infrastructure
Markit is not a rewards app. It is a performance-based engagement infrastructure that enables brands, franchises, and high-CAC industries to:
“Did it actually drive results?”
– Launch geo-confirmed campaigns
– Drive real-world visits
– Track redemptions, not impressions
– Pay only when a measurable outcome occursWe built Markit to flip that.
No clicks. No guesswork. No paying for “engagement.”
Just performance.
Engagement Is Easy. Outcomes Are Hard.
Traditional platforms monetize activity:
– Store visits
– Scans
– Content interactions
Markit monetizes results:
– Verified redemptions
– In-store presence
– Offer activation
– Qualified leads
That difference changes everything.
Built for Enterprises That Need Proof
Markit can serve as:
– Franchise marketing infrastructure
– Coupon replacement system
– Dealership acquisition channel
– Event activation layer
– Community engagement engine
We are expanding beyond retail activation into any industry where customer acquisition costs are high and accountability matters.
From Marketing Spend to Measurable Growth
Instead of paying for impressions and hoping they convert, brands use Markit to:
– Reward presence
– Track redemptions
– Measure ROI in real time
– Scale what works
We believe marketing should be accountable. Engagement should be measurable. And growth should feel human.
The Future of Customer Engagement
The old model monetized attention. Markit monetizes outcomes. And that’s a higher-value category.
The People Behind markit
Built by operators who have led and scaled products at AWS, Amazon Prime, Root, JPMorgan, and Kettle and supported more than 530 public companies through capital markets infrastructure, the Markit team brings serious execution power. From generating over $14M in revenue impact to helping scale Pinterest from 100 employees to IPO, we are product obsessed builders who move fast, think big, and turn momentum into measurable growth. 🚀
CEO & Founder
John LaPolla
A technology entrepreneur and product leader who drove $14M+ in revenue impact as a Business Product Analyst at Ensemble Health Partners. With experience across healthcare tech, AI, and complex operational systems, he builds scalable products that turn ambitious ideas into measurable growth.
Advisor & Co-Founder
Patrick Mokros
President of Empire Stock Transfer, Patrick oversees transfer agent services for 530+ public companies worldwide, scaling market share by over 1000% under his leadership. With deep capital markets and compliance expertise, he brings institutional-grade financial discipline to high-growth ventures.
Sarah Fay
Founder of Mindful Talent and former executive recruiting leader at Pinterest, Sarah helped scale the company from 100 employees to IPO. With experience building global teams at Yahoo, Disney, and Warner Bros., she specializes in assembling world-class talent for venture-backed growth.
Advisor
Cole Platt
Current Head of Product at Kettle and former product leader at AWS, Amazon Prime, and Root Insurance, Cole has launched and scaled consumer and enterprise products across global markets. He combines big-tech execution with startup speed, building high-impact experiences used by millions.
Want to Build the Future of Marketing?