At Markit, we’re proud to see local organizations use our platform to make meaningful connections in their communities. BNI Trumbull County – Warren, OH is a standout example of how smart, targeted engagement can drive real results.
BNI of Northeast Ohio is a professional networking organization that helps business owners and professionals grow through referrals, trust, and relationship-based marketing. With weekly meetings that encourage collaboration and connection, each chapter thrives on bringing in new members to expand its collective reach.
To increase meeting attendance and attract potential new members, BNI Trumbull County – Warren, OH decided to try something new: a Markit campaign that offered DoorDash e-gift cards to first-time attendees.
The concept was simple: reward people for showing up. Using Markit, BNI set a clear budget limit and per-reward value, ensuring they’d only pay when someone actually attended and redeemed their reward.
The results spoke for themselves — a 19% increase in attendance and a measurable boost in interest from new professionals — all while staying under budget thanks to Markit’s pay-for-performance model.
This is what we mean when we say “marketing that shows up.” Instead of spending upfront and hoping for results, BNI paid only for real engagement and it worked.